In Full Bloom
Victoria's Secret Beauty | Spring 2021
The Spring 2021 campaign “Live in Full Bloom” was inspired by the idea of renewal and reset that the season brings, particularly after a historical year of unrest. Visually pairing fresh blooms with skin tells the story of how our unique chemistry with each fragrance makes it entirely our own. Specific florals were chosen to help visualize the scent notes of each perfume. In tandem with the spring launch, Natural Beauty Body Care was relaunched with a focus on self-care for the new year.
ROLE
Art Direction
Concept Development
Design
CREATIVE DIRECTION
Tracy Deleu
