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Derek Lam | E-commerce & Photography Direction

A new e-commerce experience was designed to represent the modern sensibility and timeless quality of the luxury fashion brand’s pieces. Drawing from Derek Lam’s garments and his take on the modern woman, inspiration was also drawn from American designer Alexey Brodovitch. 

The new website is crafted with the Derek Lam version of boldness: large moments of color, open spaces, big type, and overall ethos of designing down to the essentials.

Client: Derek Lam
Agency: Wondersauce
Art Direction: Janet Kim
Design & UX: Yushin Kato

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