Victoria's Secret
Beauty, Fall '21 Campaign
Role: Concept, Art Direction, Design, Branding
Photography: Jeanne-Rose
Creative Direction: Tracy Deleu
For this new Fall 2021 Mist Collection we venture into a dark, wild and enchanting version of the beloved scents from Victoria's Secret Beauty. An immersive film and unique lockup were created to bring this collection to life.
Seasonal Mist Collection
We created a lush, dark and mysterious forest set to capture motion and stills. Campaign video storyboards were constructed to evoke moments of deep awakening and enchantment. Emails and site designs were created to support the seasonal launch across digital channels. To complete the campaign I designed a logo lockup for the collection. The result was a highly successful collection campaign that sold out within weeks.
